Pega Lead Decision Architect with more than 10 years of experience in Pega and overall IT experience of more than 16 years. Expertise in Pega Decision Capabilities like Business Strategies, Data Flows, Proposition Data , Filters, Interaction History , Predictive and Adaptive Analytics. Expertise in both Inbound and Outbound Pega Marketing including designing and running Pega Outbound and Multi Channel Campaigns, working with Audience , Real Time Containers , offer flows, utilising NBA Designer and setting up Marketing Application for an organisation. Data Scientist with experience in designing Predictive and Adaptive Models, Text Analytics including Entity Extraction, Topic Classification and Sentiment Detection.