This course will teach you everything you need to know about Pega Marketing, and the ability to participate in the design, construction of a Pega Marketing based applications. And you’ll learn from the ground up, so it doesn’t matter how much experience you have when you start.
You’ll be exposed to the Next Best Action paradigm, Pega Campaign Management but, more importantly, you’ll learn how to actually apply the decision concepts by implementing the business problem statement, use-cases and Marketing strategies.
You’ll also get hands-on experience developing a Marketing offercatalog, Marketing strategies, Outbound and Multi Channel Campaigns. This will give you the confidence to pursue similar Marketing projects if you’re already a Pega SystemArchitect and want to enhance your understanding about the Pega Marketing Framework as Pega CertifiedMarketingConsultant (PCMC).