Pega Marketing Consultant Training

  • by admin
  • Course level: Intermediate
  • Total Enrolled 35
  • Last Update January 20, 2021

About Course

Become a Certified Pega Marketing Consultant to work on the design and development of Customer Decision Hub based Marketing solutions. This Pega Marketing Consultant course ensures you have the skills to apply design principles of Marketing Strategies, Next-Best-Action Paradigm, Inbound and Outbound Marketing and Campaign Management.


This course will teach you everything you need to know about Pega Marketing, and the ability to participate in the design, construction of a Pega Marketing based applications. And you’ll learn from the ground up, so it doesn’t matter how much experience you have when you start.
You’ll be exposed to the Next Best Action paradigm, Pega Campaign Management but, more importantly, you’ll learn how to actually apply the decision concepts by implementing the business problem statement, use-cases and Marketing strategies.
You’ll also get hands-on experience developing a Marketing offercatalog, Marketing strategies, Outbound and Multi Channel Campaigns. This will give you the confidence to pursue similar Marketing projects if you’re already a Pega SystemArchitect and want to enhance your understanding about the Pega Marketing Framework as Pega CertifiedMarketingConsultant (PCMC).

What Will I Learn?

  • The skills, knowledge and vocabulary to work on Pega Marketing Projects and the Next Best Action Paradigm.
  • Marketing Offer Management and Developing Marketing Strategies.
  • Designing Offer Flows.
  • Out bound Campaigns.
  • Multi Channel Campaigns .
  • Using Audiences for Marketing Segmentation.
  • Using Volume Constraints to limit marketing offers.
  • Using Real time Containers and linking them with NBA.
  • Designing email treatments.
  • Testing Offer flows.
  • Using Seed lists for testing campaigns.

About the instructor

3.00 (2 ratings)

10 Courses

769 students


Material Includes

  • 20 Hours Of Real-Time Use Cases in Training
  • Full access to LMS
  • Discussion Form
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate Guidance


  • A basic understanding of enterprise architecture, processes, case life cycle (e.g. specifications, models, frameworks, guidelines, re-usable components).
  • Know the business processes and policies used at your company.
  • Have a basic understanding about business application development.
  • Pega Certified System Architect preferred.

Target Audience

  • This course is for Business Analysts and System Architects who’ll start working on Pega Decisioning for Inbound and Outbound Campaigns.
  • This course is also helpful to those who supervise the activities in Pega Marketing Implementation projects.
  • System Architects who want to learn about Pega Marketing Architecture and use Pega as a platform to deliver E2E solutions.
  • Program/Project Managers who want to learn about the Pega Marketing platform and deliver Marketing solutions faster.

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